
42% of consumers said they prefer being able to find the answers they need online on their own if they had a question or wanted help while shopping online. (Harris Interactive, May 2007)
Dan Kennedy has stated that the most dangerous number in marketing is one. That is if you are just reliant on one marketing medium source like the internet, you may be in trouble. What happens if your CPC (Cost per click) rises dramatically or a campaign gets shut down? Enough with the scare tactics, all I am saying is ....Page 1 of 11
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