You can write out an outline to be the backbone for an e-book or some other information product you want to create. But did you know that you can base an entire business system on that same outline?
The potential for establishing a whole system for my Internet business from a simple outline became clear to me almost by accident. I had written a table of contents for a book I was planning to write. Instead, I ended up teaching from that outline at a seminar for two hours.
Since then we’ve built our entire company from that outline. Here’s how it works.
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First, create an outline. The most important recommendation here is not to base your outline on your own thoughts only. Solicit customers’ feedback. Find out the number one question they have about the topic. You can do this by posting messages on related forums, and you’ll be amazed at the different kinds of responses you will get.
We did this very thing when we launched our potato gun product. In response to my question, I got eight to ten very solid questions I had never thought about before.
"What kind of propellant will shoot the furthest?" and "What’s the rating on the PVC pipe you want?" were two examples. All I had to do was to research, find the answers, and use the information as the basis for my outline.
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Next, make sure your outline is very modular. Break down the main topic into different modules or chapters. This will come in handy later on.
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Then, give each module a headline such as "Discover the Secrets of…" and "How to …" just as you would do in a sales letter.
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Lastly, make sure that each module can become a product in and of itself. Your sections should have big enough ideas that each can be a project that stands alone if needed. This is going to be very important later when we talk about ram
So you see, one little thing I jotted down four years ago has turned into our entire business. All our seminars, workshops, one-on-one coaching, and other products are still based on that original outline.
It is not just a product but an entire business you are building out of the system outline. Follow these steps, and you’ll be able to do it too.
