le weather has been the daily challenge facing the northeast. Day after day torrential downpours have affected how we, as internet marketers, approach our daily activities. But the effects of global warming will need to be the topic for another article.
Instead, I realized today that rain is the best friend of the internet marketer for several reasons. Many of these reasons relate to my six year old son but let me explain...
As an internet marketer myself I walk around with a little blue pad with a list of daily, weekly and monthly tasks written down in order for me to be sure to complete certain tasks on time. Now I know I should be using some kind of PDA instead, but the blue pad is just annoying enough, sticking out in my pocket, to make sure that I don't forget it's there. PDAs etc are just too easy to ignore.
OK, why is rain the best buddy of internet marketers?
Reason #1: The Sun Isn't Shining - Usually, I would be at my computer trying to finish all of the items on my little blue pad trying to ignore my six year old son's pleas to play in the yard. Kicking a soccer ball or taking a swim in the pool on a hot, steamy day is difficult to deny. Rain is a bummer when it comes to frivolity.
Reason #2: Watching The Media - Rainy days are days for the movies...or so I was told when I was a kid. Now that I'm all grown up, rather than heading to a movie theater, I relaxed with a mug of coffee and reviewed a video directly on my computer screen. OK, it's not as much fun, but sometimes watching great videos can be a great way to spend time on a really rainy and story day.
Reason #3 - No Distractions - As most of you, there are always distractions when you work out of your home. Postman, FedEx, gardeners, pool guy etc. all have a real need, for some reason, to ring my doorbell to tell me something I really have no reason to hear. On rainy day, no such thing. Th
Reason #4 - Creativity - Somehow, when all of these distractions; six year old son, no postman, no gardener, no delivery guy etc to bother me just when I need to really dig down deep and be creative.
Now, I fully realize that there may be many other businesses that may also do better in the rain while others may not do as well. Sure, most people that work at home and need to be really focused are also affected in a similar manner by the rainy day scenario.
On my little blue pad are numerous tasks that seem to just get done a bit better when the sun is hiding behind those dark black clouds.
A perfect case in point occurred today (which may vary depending upon when you reading this article) when I was finished with my blue list tasks (a topic for another article) and I still had some time to spend since in no way was I going out to play in the rain. So....With time on my hands I created a fast website, developed a free report for my loyal members, added a post to my Aweber account and wrote an email providing this complimentary report to my total list of subscribers.
Conclusion - This may not sound like much but if the sun was shining no such free gift would have been created and my loyal subscribers would have lost the positive information contained within that report. Plus, rainy days are just perfect for reading free reports.....
