When he recognized this characteristic in successful home business owners, he used it to describe the idea of Attraction Marketing, which he explains in his book, Magnetic Sponsoring. Mike is the “king of Alpha,” so if you want to be an expert on Attraction Marketing and became an Alpha leader, get yourself a copy ASAP! When you read it, you’ll realize that I’m not a network marketing genius, but I’m smart enough to imitate the best in the home business industry and to learn from his example.
Dillard figured out that the fastest way to become a successful network marketer was to “brand” him as a leader. Like all the other mammals, we humans compete with one another until one rises to the top and leads the pack. There are Alpha dogs, horses, etc. Mike decided to acquire the characteristics that he admired in other network marketing leaders and become an Alpha himself. Almost by magic, others network marketers were drawn to his expertise and he became the "sought after," instead of the "seeker." He attracted prospects because he knew the stuff they needed to know, and they chased him instead of his chasing after them.
Pretty nifty reversal, eh? But it does require some work on your part to get that magnetic quality for yourself. There are many things an Alpha leader has to offer. The most important one is summed up in the word “value.” In other words, it’s the value you offer to other marketers that makes you a leader and makes you attractive. Value is equated with things like Internet marketing savvy, a winner’s mindset, people skills, and financial standing. What you have in your bank account is usually a reflection of how much value your have to your industry.
As a result of growing into an Alpha leader, there will be other behaviors that come with the territory. You will gain authority. You will value your time because your time has value.
Essentially, an Alpha leader is someone who has acquiring the skills to become an effective, network-marketing mentor. These skills are what produce their income because people want to join them, NOT the products or the company they are a part of. The extent to which you grow is the extent to which your income increases. That’s the simple truth about being a network marketer. It’s not what you do that’s so important to your success; it’s who you become. This is a self-educating industry, so get out there and get educated, and become an Alpha leader.
